Advancium Q1 Research Framework
A structured approach to validate the core value proposition and inform Q2 strategic planning
Q1 Core Research Objective
"Identify the top 3 friction points users experience during the key workflow and understand their underlying causes to validate the Advancium value proposition."
Research Phases
Foundation & Scoping
Weeks 1-2
Key Objectives
- Define core research objectives
- Identify key stakeholders
- Align on research questions
- Choose research methods
- Recruit participants
Key Deliverables
- Prioritized Key Research Questions (KRQs)
- Research methodology plan
- Participant recruitment criteria
Research Methods Matrix
Qualitative
Discover & Explore (Why?)
- User Interviews
- Field Studies
- Competitive Analysis
- Diary Studies
Quantitative
Measure & Validate (What? How many?)
- Surveys
- Analytics Review
- A/B Test Analysis
Evaluative
Understand Usability (How?)
- Usability Testing
- Heuristic Evaluation
Key Research Questions
1
What is the most time-consuming part of the target user's workflow?
2
What tools do they currently use, and where do those tools fall short?
3
How do they define 'high-quality' insights or outcomes?
4
Does the Advancium solution seem valuable and solve a real pain point?
5
What would be their main hesitation to adopting a tool like Advancium?
6
What would make this solution indispensable in their daily work?